A white paper is a document that is informational and objective yet still persuasive and is developed to explain or highlight a broad and complex issue. It seeks to achieve the level of thought on a topic at a leadership level. It has a definite point of view and may propose one or more solutions to the issue examined. A white paper is well researched, data driven and factual, and examines trends and some or all of the economic, professional, sociological and other influences that must be considered to support the recommendations and conclusions. Ultimately it seeks to define the topic/issue/market space and then, using facts and conclusions, argue or advocate for a specific solution. It seeks to both educate and influence the audience.