National Association of Pediatric Nurse Practitioners Launches Reinvigorated Brand

National Association of Pediatric Nurse Practitioners Launches Reinvigorated Brand
Updated branding includes new logo, hero message and website.

NEW YORK, Sept. 17, 2020 – The National Association of Pediatric Nurse Practitioners (NAPNAP) is pleased to announce the launch of its new brand and website to better meet the needs of all pediatric nurse practitioners, family nurse practitioners and other pediatric health care providers.

“As the first nurse practitioner society in the world, we have always been experts in pediatrics and advocates for children,” said NAPNAP President Jessica Peck, DNP, APRN, CPNP-PC, CNE, CNL, FAANP. “Our new branding serves to bring those key elements of our identity to the forefront.”

Following up on a successful 2020-2023 strategic plan development, the association engaged experts in the fields of rebranding and website design to help realize the key strategic themes of innovation and evolution. Based on extensive member and non-member research, branding experts confirmed that NAPNAP’s brand remains strong and valued in the health care space.

To reflect our members’ core values and help the association continue to grow, a new logo has been adopted representing the trust and expertise embodied by our practitioner members, the holistic scope we embrace and the security we ensure for children. NAPNAP’s new hero message, “experts in pediatrics, advocates for children,” demonstrates its longstanding experience, commitment to advocacy and mission to provide children with the highest quality care.

“This is truly a landmark day for NAPNAP,” said NAPNAP Interim Executive Director James Wendorf. “Rebranding is no small task and our current look will define who we are for the next decade and beyond.”

After an extensive analysis of user behaviors on our current website and a discovery session with users, our website design experts guided our team in best practices for content organization and presentation to improve web visitors’ experiences. We believe this investment in content planning will make the website more valuable to clinicians, nursing students, parents and caregivers, the media and other stakeholders seeking information and resources. The new website has been optimized to work across devices and includes improved search and quick link functions.

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The National Association of Pediatric Nurse Practitioners (NAPNAP) is the nation’s only professional association for pediatric-focused advanced practice registered nurses (APRNs) dedicated to improving the quality of health care for infants, children, adolescents and young adults. Representing more than 8,000 healthcare practitioners with 18 special interest groups and 53 chapters, NAPNAP has been advocating for children’s health since 1973 and was the first APRN society in the U.S. Our mission is to empower pediatric-focused advanced practice registered nurses and key partners to optimize child and family health.

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