Marketing Tips for NPs

• Distribute professional cards that include your titles and credentials.
• Announce that you have joined a practice or agency in the local newspaper.
• Place your name on the office door, window and/or billboard with your title.
• Place handouts in the waiting room "What is a Pediatric Nurse Practitioner?"
• Hang your license, diplomas and certifications on your office wall.
• Have an open house in the office in order to meet the children and their families.
• Insert a flyer with your name, title, credentials, location of the practice and role description in the local newspaper.
• Join a local speakers’ bureau and speak at civic meetings.
• Speak at PTA meetings, health fairs, Future Farmers of America, meetings, Head Start facilities, pre-schools, local schools (elementary, middle-school, high school, colleges and universities).
• Volunteer to provide screenings and physical examinations at health fairs, banks, homeless shelters, soup kitchens, malls and Head Start programs.
• Write a health column for a local newspaper.
• Contact your local TV or radio station to be an expert on health matters.
• Develop a web page for your practice.
• Offer a $10 coupon off for the cost of a physical.
• Provide free classes to the public on babysitting, CPR, first aid and parenting.
• Network at conferences in the community and at professional meetings.
• Advertise on buses or doors (this may be costly).
• Send “new neighbor” mailings (a postcard or 1 page description of your practice).

Liguori, R. (2005). PNP Role: Tooting our own horns (Well, it’s about time!). Journal of Pediatric Health Care, 19, 407-410.

Thank you to Professional Issues Chair, Rosemary Liguori, PhD, CPNP for providing the above marketing tips for NPs.